The Ultimate Guide to Managing Remote Marketing Teams

Behind every great team, there are great managers. Managing is not for everyone. Great leaders are born, but great managers are made. On any given day, managers need to balance their workload, oversee strategies for team success and work with different individuals within their departments. To do this, you must balance between being a team player and a player. You must be highly organized, strategic, and have a high level of emotional intelligence. In any given organization, a manager has a direct impact on the performance of that organization. The management role becomes more important especially if you have to manage remote teams.

If you are tasked with managing remote teams, here are some sure ways to do it.

Create processes around remote work

Before you can effectively manage a remote team, you will need to hire and onboard your talent. To get started on the whole process, you will need platforms such as Indeed, LinkedIn, among others, so that you can promote your new positions. Be sure to indicate that the position can be held in a remote setup. The descriptive language you use will make it easy or hard for prospective candidates to find your listing through search engines. To get the right team, you can include a virtual hiring process on platforms such as Google Meet, Zoom, Skype, among others.


Schedule Your Meetings

In the next step, you will need to schedule and run effective virtual team meetings. When you and your team members are remote, team meetings will be crucial and you must ensure you hold them on regular basis. You might want to have a monthly meeting with your team and other stakeholders to discuss team performance and goals, as well as having weekly standup meetings to learn what your immediate team is doing. Conduct a weekly standup meeting for everyone on your team to be together in the same virtual room. It is very important to have face-to-face meetings all the time.


Preparing for virtual meetings

This is a very important step and you will want to designate a meeting software such as Zoom, based on your needs, budget as well as how large the meeting will be. Ensure all your team members have the software installed and properly configured on their machines. Stick to the meeting time and avoid cancellations so that your remote employees who didn’t get a cancellation notice don’t accidentally tune in. Send an email and calendar invite to your team fully explaining why the meeting will be taking place.


Running the meeting

The last most important element pertains to the actual aspect of running the meeting. Ensure your computer sound is well set up and functioning and avoid any background noise that would cause distractions. Once you launch the meeting, wait a minute or two before starting the discussions. Doing so ensures everyone is ready and set, and no one is left behind. At the end of the meeting, ensure you leave enough room for questions and

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